Smoking is one of the leading causes of preventable death globally, yet it remains a
common behavior. Interventions that increase the concreteness of future smoking outcomes …

This report explored associations between different measures of smokers' perceived risks of
smoking and benefits to quitting and the extent to which these associations varied by …

Because quitting smoking is clearly linked to preventing health problems such as lung
cancer, research on health message framing based on prospect theory suggests that gain …

Should smoking cessation messages be framed in terms of gains or losses? While the risk-
framing hypothesis suggests a persuasive advantage for gain-framed messages, empirical …

Objective Smoking is the most preventable cause of death, thus justifying efforts to effectively
motivate quitting. We compared the effectiveness of financial versus health messages to …

Introduction Little is known on how to communicate messages on tobacco constituents to
tobacco users. This study manipulated three elements of a message in the context of a …

Background The persuasiveness of gain-framed and loss-framed messages for smoking
cessation may vary by smokers' characteristics. Preliminary research in non-treatment …

Purpose This research examines how construal level shapes the effectiveness of rational (vs
emotional) messages for inducing cessation behaviors. Concrete mindsets foster self …

Current text-only cigarette warning labels (long-term, loss-framed messages) may not
motivate positive changes in smoking behavior. The current project was a cross-sectional …

Blue-collar workers typically have high rates of tobacco use but low rates of using tobacco
cessation resources available through their health benefits. Interventions to motivate blue …