… of social media-driven brand-consumer interactions, where personal motives for brand and
service interactions … (functional) to hedonic (for enjoyment, entertainment, and social status). …

… effect of social media use across business suppliers, retailers, and consumers. After … With
the ever-increasing growth and adoption of social media applications and similar technologies, …

… This paper specifically examined the effects of general motives for using social media on
brand–consumer interaction in social media based on two levels of interactions. Therefore, a …

… brand content disseminated in social networks is related to the interactions of the followers
… between Branded Content and social media consumer’s interactions with the luxury fashion …

… social media adoption and engagement amongst wineries in different countries, and more
importantly to understand the activities they use to interact with consumers on social media …

… Respondents without experience in using social media and smartphones, or without
experience in visiting brand pages on social media, were excluded from this study. The online …

… the interaction between consumer empowerment and social interactions as fundamental
social media … and informative social media setting where social media complements an offline …

… social media interactions and consumer perceptions of their relationship with the brands, and
consequently how those interactions … following questions about social media and customer…

… how doctor-consumer interaction in social media affects consumers’ health behaviors. …
-client interaction theory and social cognitive theory, we propose that doctor-consumer interaction …

… expectations amidst the escalating volume of interactions has become essential. …
interaction (PSI) theory may be used as a theoretical lens for designing successful social media …