abstract We propose conceptual arguments to establish relationships between market
orientation and generative learning and their respective impact on exploitative innovation …

While exploration and exploitation represent two fundamentally different approaches to
organizational learning, recent literature has increasingly indicated the need for firms to …

How do firms balance explorative and exploitative innovation for superior firm performance?
While most prior studies have approached this issue by focusing on technology‐related …

Some researchers have proposed that practices facilitating learning and knowledge transfer
are particularly important to innovation. Some of the practices that researchers have studied …

According to the perspective of entrepreneurial orientation‐as‐experimentation,
entrepreneurial orientation (EO) increases variability in innovation outcomes. Although …

Organizational ambidexterity is the ability of organizations to balance exploratory and
exploitative activities, and is essential if firms are to survive in dynamic environments …

Purpose–This study aims to consider that a proactive‐and responsive‐market orientated firm
is able to align with the development of radical (exploratory) innovations as well as …

Purpose–The purpose of this paper is to study empirically the relationships between market
orientation, organizational learning, innovation and performance. Design/methodology …

There seems to be lack of consensus among informed scholars about the importance a of
market orientation for high‐technology firms. This paper gives a comprehensive review of …

Firms strive to develop innovation capabilities that help them achieve competitive advantage
in the marketplace. This paper shows that managers can contribute to firms' innovation …