This study explores the discursive positioning of managers involved in inter-organizational
relationships (IORs) within industrial supply chains. In closely examining a series of …

This edited book is devoted to an issue of increasing importance in management theory and
practice-organizational identity. The concept of organizational identity has received attention …

There has been growing interest in both management and marketing regarding how
individuals become identified with organizations and how organizations attempt to manage …

The commentary endorses the view of brands as complex social relations that develop
among a multitude of enacted stakeholder identities and discusses in what ways this …

This paper discusses the issue of organizational identity and the role played by marketing in
attempts to manage this issue in a complex and turbulent environment. Within prevalent …

Increasingly, the management of corporations' identities is being conducted in the context of
empowered, socially engaged, culturally adept social actors who present organizations with …

Brand identity definitions predominately take a unilateral and aspirational perspective—what
managers want the brand to be—while emphasizing the need for stability over time. The …

Organizational studies of collective identity tend to describe how identities are discursively
enacted through claims of a group's uniqueness and the articulation of distinctions between …

In this article we regard managers' knowledge as a nuanced construction of reality that
produces particular 'espoused theories' about the self as a practitioner and the environment …

The development of research explaining the structure and operations of interfirm relations
and networks in marketing channels and business markets is described. The focus is on the …