This paper introduces two dimensions of product attributes in the context of
internationalization: domain-and culture-specificity. Products can be high or low in domain …

The literature on international marketing presents a confrontation between two mainstream
schools of thought regarding international marketing. The one supports the standardization …

The concept of “relatedness,” though common in the product diversification literature, has
not yet been widely applied to theories of internationalization. Expanding internationally …

Cultural distance as a theoretical construct plays a major role in explaining many
dimensions of foreign market expansion and international trade. For example, it is cited as …

Increasing attention has been paid to international trade in services with consideration of
barriers and management strategies (Dahringer 1991), extending to explicit attention to …

Culture has a profound effect on all aspects of international marketing strategy. The purpose
of this study was to examine the effect of cultural distance (ie,;) and managerial perception …

Theodore Levitt's provocative Harvard Business Review article on the globalization of
international markets has generated considerable debate among marketing academicians …

How firms progress through internationalization has been of great interest to many scholars
attempting to develop a theory internationalization of business firms. This paper attempts ro …

Consumer attitudes to local and foreign products and the likely “country-of-origin” effect in
“Buy Local” and “Made In…” campaigns are surveyed. First, the importance of country of …

A number of studies in the international marketing literature have focused on the
identification and discussion of differences across nations and cultures. Unfortunately, the …