[HTML][HTML] Agile-as-a-tool and agile-as-a-culture: a comprehensive review of agile approaches adopting contingency and configuration theories

S Magistretti, D Trabucchi - Review of Managerial Science, 2024 - Springer
Today's world requires new approaches to innovation that leverage continuous testing and
pivoting. Speed and the ability to respond to exogenous shocks are becoming increasingly …

[HTML][HTML] Data in design: How big data and thick data inform design thinking projects

M Mortati, S Magistretti, C Cautela, C Dell'Era - Technovation, 2023 - Elsevier
Scholars and practitioners have recognized that making innovation happen today requires
renewed approaches focused on agility, dynamicity, and other organizational capabilities …

Design thinking for organizational innovation at PepsiCo

S Magistretti, C Dell'Era, C Cautela… - California …, 2023 - journals.sagepub.com
While design thinking has gained popularity in product innovation, scholars argue that
design thinking can also trigger and sustain organizational innovation. This study …

[HTML][HTML] Entrepreneurship and Innovation—Process Overlap or the Same? Systematic Overview and Converging Process-Dynamic Model

P Vettik-Leemet, T Mets - Administrative Sciences, 2024 - mdpi.com
Recently, there has been increased discussion of entrepreneurship and innovation as
process-based phenomena. However, research on the essence of dynamic entrepreneurial …

[HTML][HTML] Entrepreneurial experimentation in business model dynamics: Current understanding and future opportunities

S Sanasi - International Entrepreneurship and Management …, 2023 - Springer
The concept of business model dynamics has been gaining momentum in the academic
literature to refer to all the alterations in a firm's business model. This study taps into the shift …

[PDF][PDF] SECURE II: Unlocking the Potential of Artificial Intelligence for Entrepreneurial Success

S Morande, T Arshi, M Amini, K Gul - Qeios, 2023 - academia.edu
This study explores the potential of artificial intelligence (AI) in assisting novice
entrepreneurs in evaluating the effectiveness of ex-ante measures of business model design …

How Do Stereotypical Representations Affect Judgments of New Product Success? An Empirical Investigation

C Vazquez-Hernandez, M Garbuio… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Storytelling about success is a compelling strategy for communicating a new product's
features, both internally to gain the support of key decision makers and externally to gain …

A predictive method for weak signal evolution during new product development based on an improved matter-element extension model

D Zhao, Z Tang, J Wang, Z Han, F Sun… - IEEE Transactions …, 2024 - ieeexplore.ieee.org
New product development process is complex, involving many decisions that are based on
incomplete and unrepresentative weak signal information. In this case, cognitive bias will …

The purpose of the company beyond its position in the market: The new agent of social development

R Rodrich‐Portugal, M Marino‐Jiménez… - Business Strategy & …, 2023 - Wiley Online Library
The purpose of companies as profit generators has been questioned because of the
relationship between strategy and results in the recent systemic crises. Therefore, it is …

The 4S Model for AI Adoption: Integrating Design Thinking and Technology Development

S Magistretti, M Legnani, CTA Pham… - Research-Technology …, 2024 - Taylor & Francis
Overview Organizations often face challenges in exploiting the opportunities of digital
technologies due to a technology-centric focus that overlooks user value. This study …