Digital assistants (eg, Apple's Siri, Amazon's Alexa, Google's Google Assistant) are highly
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …

Although virtual reality (VR) has been widely used to deliver news stories in immersive
journalism (IJ), it is not clear how people are actually experiencing these stories and their …

In the wake of the remarkable popularity of augmented reality (AR) games, immersion has
emerged as a key trend, raising questions about the role immersion plays in games and the …

This paper reports on a systematic review into inclusivity and diversity in the higher
education marketing discipline. Thirty-one studies met the inclusion criteria and are …

COVID-19 has disrupted educational institutes across the world. Teachers and students are
now forced to teach and study online for an unidentified period, which severely hampers the …

The use of business simulation games plays a crucial role in teaching and learning even
though it has been used for 60 years since the modern business simulation games started in …

A marketing simulation represents a comprehensive and integrative business environment
in which students actively manage firms that compete against each other. This article …

The digital era has changed marketing dramatically and marketing jobs have shifted as well.
Thus, marketing faculty face a difficult challenge in preparing students for the marketplace …

Purpose Higher education institutions (HEIs) face the formidable responsibility of equipping
students with the requisite knowledge and skills essential for a successful transition into the …

This study aimed to understand whether serious games in entrepreneurship education can
improve the antecedents and entrepreneurial intention. Serious games are defined as tools …