Impact of direct‐to‐consumer advertising on pharmaceutical prices and demand
D Dave, H Saffer - Southern Economic Journal, 2012 - Wiley Online Library
Prescription drug expenditures are the fastest growing component of health care spending,
rising threefold over the 1995–2007 period. Coinciding with this growth has been a surge in …
rising threefold over the 1995–2007 period. Coinciding with this growth has been a surge in …
Direct-to-consumer advertising and consumer welfare
J Jayawardhana - International Journal of Industrial Organization, 2013 - Elsevier
The welfare implications of direct-to-consumer advertising (DTCA) have garnered
considerable attention and are complicated since the consumer delegates some decision …
considerable attention and are complicated since the consumer delegates some decision …
Direct-to-consumer Advertising and Welfare
J Jayawaradhana - iHEA 2007 6th World Congress: Explorations …, 2007 - papers.ssrn.com
Abstract Since the Food and Drug Administration relaxed its regulation on prescription drug
advertising in broadcast media in 1997, direct-to-consumer advertising (DTCA) expenditure …
advertising in broadcast media in 1997, direct-to-consumer advertising (DTCA) expenditure …