Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods
The organic food market has emerged as a growing trend among consumers. The present
study examines the relationship between Health Consciousness (HC), Organic Food …
study examines the relationship between Health Consciousness (HC), Organic Food …
A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy
Purpose Previous research has yielded mixed results on the relationship between consumer
perception and purchase intention towards organic food products. Although the prior …
perception and purchase intention towards organic food products. Although the prior …
Green consumers' behavioral intention and loyalty to use mobile organic food delivery applications: the role of social supports, sustainability perceptions, and religious …
Consumer behavior in the food industry has undergone significant changes in recent years,
largely driven by growing consumer awareness of environmental, technological, religious …
largely driven by growing consumer awareness of environmental, technological, religious …
A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?
MR Kabir - Young Consumers, 2023 - emerald.com
Purpose This study examines the organic food continuance behavior (OFCB) of young
(Generations Y and Z) Bangladeshi consumers as a part of green consumption for …
(Generations Y and Z) Bangladeshi consumers as a part of green consumption for …
Green sustainability: Factors fostering and behavioural difference between millennial and Gen Z: Mediating role of green purchase intention
This exploratory study examines the factors that promote green purchasing intentions and
understand the differences between the two generations, such as millennial and …
understand the differences between the two generations, such as millennial and …
Purchasing behavior of organic food among Chinese university students
H Ali, M Li, Y Hao - Sustainability, 2021 - mdpi.com
The consumption of organically produced food is gaining ground around the world due to
growing consumers' concerns for personal health. Nevertheless, researchersaddressed the …
growing consumers' concerns for personal health. Nevertheless, researchersaddressed the …
Applying an extended theory of planned behavior to examine state-branded food product purchase behavior: The moderating effect of gender
The purpose of this study was to use an extended model of the theory of planned behavior to
investigate the antecedents which lead to consumers' purchase of state-branded food …
investigate the antecedents which lead to consumers' purchase of state-branded food …
Factors influencing consumers' organic food continuous purchase intentions during the post-pandemic era: An empirical investigation in China
X Qi, J Mou, C Meng, A Ploeger - Foods, 2023 - mdpi.com
During the evolutionary phases of the COVID-19 pandemic, consumers' eating habits and
spending behaviours have progressively shifted to the pursuit of the safer and healthier food …
spending behaviours have progressively shifted to the pursuit of the safer and healthier food …
[PDF][PDF] Does gender moderate the purchase intention of organic foods? Theory of reasoned action
Purpose This study examines the role of gender as a moderator on the relationships
between subjective norm on attitude and purchase intention and attitude on purchase …
between subjective norm on attitude and purchase intention and attitude on purchase …
Behavioural intention to purchase organic food: Bangladeshi consumers' perspective
MR Kabir, S Islam - British Food Journal, 2022 - emerald.com
Purpose This research aims to assess the consumers' intention to purchase organic foods
for balanced physical and mental growth. It examines the decision-making process in buying …
for balanced physical and mental growth. It examines the decision-making process in buying …