Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Rapidly increasing demand for eco-friendly products is an example of responsible
purchasing intention of customers. That responsible behaviour forces businesses not only to …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

The fashion industry has been recognized as one of the major industries that contribute to
environmental damage. Although fashion companies have started to take some actions …

The contemporary business landscape is witnessing an ever‐increasing concern for
environmental sustainability, which has also surfaced in the apparel industry through the …

Understanding young adults' green behavior and its antecedents are critical in consolidating
the worldwide environmental product market. The aim of this research is to study the effects …

Purpose This study aims to examine cosmopolitanism, global social identity, green peer and
social media on green apparel knowledge and sustainable fashion perception. Further, it …

We develop an integrated conceptual model of the drivers and outcomes of consumers'
intentions to buy organic goods, anchored on the Theory of Planned Behavior. Our meta …

Purpose The main objective is to investigate the effects of antecedents of word-of-mouth
(WOM) towards sustainable fashion, using the Personality Traits theory. More specifically …