The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review
Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …
conceptual model of persuading consumer attitudes through virtual and augmented reality …
[HTML][HTML] Green purchase and sustainable consumption: A comparative study between European and non-European tourists
M Nekmahmud, H Ramkissoon… - Tourism Management …, 2022 - Elsevier
This research aims to investigate tourists' sustainable consumption values and choice
behaviour regarding green products in Europe by integrating the Theory of planned …
behaviour regarding green products in Europe by integrating the Theory of planned …
Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
Purpose The purpose of this study is to unearth the factors that influence tourists' revisit
intention. The proposed model of the study is grounded on using the theory of planned …
intention. The proposed model of the study is grounded on using the theory of planned …
Metaverse mingle: Discovering dating intentions in metaverse
D Chakraborty, S Patre, D Tiwari - Journal of Retailing and Consumer …, 2023 - Elsevier
The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …
Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior
The present study intends to unwrap the influence of social media electronic word of mouth
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …
Become an environmentally responsible customer by choosing low-carbon footprint products at restaurants: Integrating the elaboration likelihood model (ELM) and …
There is increasing concern over global warming and the negative effects of greenhouse
gas emissions or carbon footprints to the environment. According to the Center for …
gas emissions or carbon footprints to the environment. According to the Center for …
Exploring consumer behavior to purchase travel online in Fiji and Solomon Islands? An extension of the UTAUT framework
Purpose This study aims to adopt the unified theory of acceptance and use of technology
(UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The …
(UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The …
[HTML][HTML] Impacts of COVID-19 on the post-pandemic behaviour: The role of mortality threats and religiosity
This study explores the influence of intra-pandemic perceptions on travellers' post-pandemic
hotel booking behaviour among crisis-resistant travellers and crisis-sensitive groups. It also …
hotel booking behaviour among crisis-resistant travellers and crisis-sensitive groups. It also …
Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)
This research intends to understand post-pandemic travel intention toward rural areas by
extending the theory of planned behavior (TPB). Social media use (SMU) and electronic …
extending the theory of planned behavior (TPB). Social media use (SMU) and electronic …
The effect of live streaming commerce quality on customers' purchase intention: extending the elaboration likelihood model with herd behaviour
Q Yang, YC Lee - Behaviour & Information Technology, 2024 - Taylor & Francis
This study examines how technology quality, experience quality, and herd behaviour in live
streaming commerce affect customers' purchase intention. We proposed an integrated …
streaming commerce affect customers' purchase intention. We proposed an integrated …