[HTML][HTML] Using ambient scent to enhance well-being in the multisensory built environment
C Spence - Frontiers in Psychology, 2020 - frontiersin.org
The majority of the world's population now lives an urban existence, spending as much as
95% of their lives indoors. The olfactory atmosphere in the built environment has been …
95% of their lives indoors. The olfactory atmosphere in the built environment has been …
Making sense of sensory brand experience: Constructing an integrative framework for future research
This study asserts that conceptualizing sensory brand experience (SBE) as an independent
construct is critical to expanding our understanding of experiences provided by brands. To …
construct is critical to expanding our understanding of experiences provided by brands. To …
Observing product touch: The vicarious haptic effect in digital marketing and virtual reality
AW Luangrath, J Peck… - Journal of Marketing …, 2022 - journals.sagepub.com
Retail is rapidly evolving to construct virtual environments for consumers. Online product
images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a …
images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a …
The DAST framework for retail atmospherics: The impact of in-and out-of-store retail journey touchpoints on the customer experience
A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …
broadens conceptualizations to encompass not only the in-store experience but also out-of …
Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …
current study was to explore the influence of virtual wine tours on young consumers' wine …
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Retail atmospherics is becoming an increasingly important strategic tool for stores and
restaurants. Ambient music and background noise are especially important atmospheric …
restaurants. Ambient music and background noise are especially important atmospheric …
Marketing sensorial: el concepto, sus técnicas y su aplicación en el punto de venta
El marketing sensorial comprende una serie de decisiones estratégicas dirigidas a la
estimulación de los sentidos en el público. Cuando estas decisiones se toman sobre el …
estimulación de los sentidos en el público. Cuando estas decisiones se toman sobre el …
Musical atmosphere as a (dis) tractive facet of user interfaces: An experiment on sustainable consumption decisions in eCommerce
User interfaces are increasingly multimodal in nature. Their design is moving beyond just
primarily considering visuality-related aspects to considering the rich and complex effects of …
primarily considering visuality-related aspects to considering the rich and complex effects of …
[HTML][HTML] Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
Virtual reality (VR) has grown in popularity and technological ability, offering wider potential
for retailers to immerse consumers in branded experiences. On the industry side, experts …
for retailers to immerse consumers in branded experiences. On the industry side, experts …
Sensory aspects of retailing: Theoretical and practical implications
D Biswas - Journal of Retailing, 2019 - Elsevier
Sensory elements are an important aspect of both offline and online retail stores and can
non-consciously influence consumer judgments and purchase behavior. In offline settings …
non-consciously influence consumer judgments and purchase behavior. In offline settings …