Facebook users are increasingly using the site to conduct commercial activities, by posting
advertisements in groups and then buying or selling items from each other. This type of …

This study provides a meta-analysis of the impulse buying literature and examines common
antecedents for impulse buying behavior. An exploration of the impulse buying literature …

Purpose–This paper aims to explore the process by which four store environment (music,
light, employee, and layout) and two individual characteristics (shopping enjoyment …

Researchers and Practitioners have been interested in the field of impulse buying for the
past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et …

Crowding is largely associated with negative consumer outcomes such as shopping
irritation and lower levels of shopping pleasure, less positive attitudes and less satisfaction …

Purpose E-commerce live streaming is a new influencer advertising method that allows
influencers to interact directly with consumers on e-commerce platforms. Although evidence …

Using a comprehensive personality model, this study is the first to examine the relationship
between a full range of personality traits and cell phone addiction. 346 college students …

Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …

Purpose This study examines factors influencing viewers' impulse buying intention in live
streaming. The authors draw upon the value theory to theorize how the product (ie, local …

This study extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to
a specific analysis of the moderators of the capabilities–performance relationship such as …