Covid-19 has changed the way research can be conducted. The present literature review,
based on 29 studies (2008–2020), investigates and compiles existing research to identify …

While there is a lot of literature from a natural or technical sciences perspective on different
forms of digitalization in agriculture (big data, internet of things, augmented reality, robotics …

Purpose As immersive technologies gain wider adoption, contemporary service researchers
are tasked with studying their service experiences in ways that preserve and attend to their …

Text-guided synthesis of images has made a giant leap towards becoming a mainstream
phenomenon. With text-to-image generation systems, anybody can create digital images …

Qualitative research is integral to the pandemic response. Qualitative methods are ideally
suited to generating evidence to inform tailored, culturally appropriate approaches to COVID …

5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …

In the wake of media hype about artificial intelligence (AI)/human collaboration,
organizations are investing considerable resources into developing and using AI. In this …

This research draws on protection motivation theory, temporal construal theory, and self‐
determination theory to understand consumption practices during a pandemic crisis by …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

Customer experience management research is increasingly concerned with the long-term
evolution of customer experience journeys across multiple service cycles. A dominant …