This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science mapping …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing
actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular …

Rapid advancements in human neuroscience and neurotechnology open unprecedented
possibilities for accessing, collecting, sharing and manipulating information from the human …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

The advance of neuroscience allowed neuromarketing to use neuroimaging tools, whether
for marketing purposes or to study people's daily behaviour. As the main contribution, this …

The advancement of neuroscience technology has been attracted companies' and
researchers' attention. Therefore, neuromarketing studies have increased globally from …

Purpose To grow, any field of research must both encourage newcomers to work within its
boundaries, and help them learn to conduct excellent research within the field's parameters …