Artificial intelligence (AI) has received a great deal of attention in tourism and hospitality
(T&H) literature and practices. The authors of this study propose a bibliometric approach …

Multicriteria methods have gained traction in academia and industry practices for effective
decision-making. This systematic review investigates and presents an overview of multi …

This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …

Mental and social health outcomes from a portfolio of women's outdoor tourism products,
with~ 100,000 clients, are analysed using a catalysed netnography of> 1000 social media …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

Mapping knowledge domain (MKD) is an important application of visualization technology in
Bibliometrics, which has been extensively applied in psychology, medicine, and information …

Tourism is one of the biggest competitive industries in the world. Nowadays, medical tourism
is quickly developing as a part of tourism for health and wellness care. There are many …

Medical tourism (MT) is a valuable component of many national service economies.
Understanding the marketing and recruitment of MT patients is therefore an important …

The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Micro-credential (MC) is an innovative and disruptive technology-based learning model. In
higher education (HE), MCs are typically certified in the form of a digital badge (DB) issued …