[HTML][HTML] Customer relationship management and its impact on entrepreneurial marketing: A literature review

V Guerola-Navarro, H Gil-Gomez… - International …, 2022 - Springer
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

[HTML][HTML] Customer relationship management (CRM) and Innovation: A qualitative comparative analysis (QCA) in the search for improvements on the firm performance …

V Guerola-Navarro, R Oltra-Badenes… - … Forecasting and Social …, 2021 - Elsevier
The main objective of modern Information Technology (IT) is to convert the transactional
data derived from productive activity into business management information. It should …

Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study

S Sugiarto, V Octaviana - Golden Ratio of Marketing and Applied …, 2021 - goldenratio.id
This study aims to determine how much influence service quality dimensions have on
customers' satisfaction who use BRI services. The model used in this study is observation …

A new holistic definition of TQM towards sustainability

C Silvestri, M Piccarozzi, A Ruggieri… - … Quality Management & …, 2024 - Taylor & Francis
The intense pressure of global competition forces companies to consider incorporating
sustainability into their quality management models to ensure a lasting competitive …

[PDF][PDF] Investigating the effect of artificial intelligence on customer relationship management performance in e-commerce enterprises

L Li, J Lin, W Luo, XR Luo - Journal of Electronic Commerce Research, 2023 - ojs.jecr.org
Despite the importance of artificial intelligence (AI) technologies in improving customer
relationships, AI usage in enabling customer relationship management (CRM) capabilities …

[HTML][HTML] Media or information literacy as variables for citizen participation in public decision-making? A bibliometric overview

V Guerola-Navarro, D Stratu-Strelet… - Sustainable Technology …, 2023 - Elsevier
Internet has become a new way of communication leading the transformation of the use of
conventional communication though digital platforms, bringing a new paradigm in human …

[HTML][HTML] Design and implementation of teaching–learning activities focused on improving the knowledge, the awareness and the perception of the relationship …

R Oltra-Badenes, V Guerola-Navarro, JA Gil-Gómez… - Sustainability, 2023 - mdpi.com
The achievement of the Sustainable Development Goals (SDGs) in the coming years is a
very important milestone for the sustainability of the planet. In order to achieve these …

Being human in the digitally enabled workplace: insights from the robo-advice literature

S Altrock, AL Mention, TH Aas - IEEE Transactions on …, 2023 - ieeexplore.ieee.org
The growth in intelligent machines entering the workplace continues to challenge
organizations' digital transformation efforts. Various applications of simple to complex …

[HTML][HTML] Effect of sustainable supply chain management and customer relationship management on organizational performance in the context of the Egyptian textile …

A Attia - Sustainability, 2023 - mdpi.com
This study aims to test the effect of sustainable supply chain management on customer
relationship management, competitive advantage, and organizational performance by …

[HTML][HTML] Exploring the online gamified learning intentions of college students: A technology-learning behavior acceptance model

H Yan, H Zhang, S Su, JFI Lam, X Wei - Applied Sciences, 2022 - mdpi.com
With the popularity of online education, multiple technology-based educational tools are
gradually being introduced into online learning. The role of gamification in online education …