Understanding consumer information processing is fundamental. Previous studies
investigated the effect of message framing and self-construal in green consumption using …

Based on the double-entry mental accounting theory, we explore the effect of option framing
on travelers' purchase decisions regarding customized travel packages through three …

Brands are increasingly struggling to establish and maintain strong relationships with their
customers. But such relationship status is rare, and consumers are often relationship‐averse …

Comfort carries many positive consequences, and a vital issue is how to stimulate it.
Because service personnel are direct service providers, which means they have a significant …

This study addresses gaps by developing and validating an underlying framework using the
paradigm of construal-level theory in zero-COVID policy. We examined the perceived risk of …

Despite an unprecedented shift in favor of sustainable consumer purchase patterns globally,
the overall adoption of refurbished products is still scarce. Earlier empirical investigations …

In the international context of pursuing green development, a good connection between the
production and consumption ends is a necessary condition for forming a diversified …

This study explored the effects of perceived value, price sensitivity, word-of-mouth, and
customer satisfaction on the repurchase intentions of consumers who had purchased safety …

According to construal theory, the desirability of a product influences consumers' choices
from a temporally, socially, spatially and hypothetically distant perspective. The purpose of …

Eco-friendly consumption is important for solving climate crisis and moving humanity toward
a better future. However, few consumers are willing to pay premiums for eco-friendly …