The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

The megatrend of digitalization has the potential to fundamentally change sales practices.
This is because digital technologies impact the entire sales organization and can …

Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

Purpose This study aims to develop and test a process model of the effect of social media
use by business-to-business (B2B) salespeople on their value cocreation and …

The study analyzes how tourism businesses satisfy customers through artificial intelligence
innovation services. Based on the socio-technical system perspective and emotions, the …

The nature of inside sales has shifted, increasing in autonomy, importance, and scope.
Moreover, buyers are changing their preferences from face-to-face interactions to virtual …

In business-to-business (B2B) settings, social media provide a novel context for
investigating customer engagement. While B2B firms are increasingly investing in social …

While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …

This paper contributes to our theoretical understanding of how SMEs digitally transform
during re-internationalization. We conducted qualitative, multiple-case studies into re …

This volume contains the proceedings of the 7th Euro-China Conference on Intelligent Data
Analysis and Applications (ECC 2021), which is hosted by Communication University of …