Consumer food preferences are undergoing a rapid transformation, and there has been a
heightening of interest in eating healthy, sustainable foods. Food entrepreneurs are cashing …

Ginger has been widely used for different purposes, such as condiment, functional food,
drugs, and cosmetics. Gingerols, the main pungent component in ginger, possess a variety …

A diet shift towards a more plant-based food consumption is advocated for sustainable,
health and ethical reasons. Still, a diet change remains a societal challenge. The objective …

The production of meat is a main contributor to current dangerous levels of greenhouse gas
emissions. However, the shift to more plant-based diets is hampered by consumers finding …

Healthy food labels tout health benefits, yet most people prioritize tastiness in the moment of
food choice. In a preregistered intervention, we tested whether taste-focused labels …

How does desire for food and drink arise in the human mind? We suggest that rewarding
simulations, which are based on previous experiences, play a key role. In other words …

A large body of literature has supported the idea that both food-intrinsic sensory attributes
(eg, taste, aroma, etc.) and food-extrinsic attributes (eg, origin, health claims etc.) play a …

Many of the key problems humans are facing today result from desires, habits, and social
norms impeding behavior change. Here, we apply a grounded cognition perspective to …

Consumer food purchasing and willingness to adopt a sustainable healthy diet (SHD) is a
key factor affecting the sustainability of the entire food system. Studies have developed …

How do situations influence food desire? Although eating typically occurs in rich background
situations, research on food desire often focuses on the properties of foods and consumers …