Purpose The purpose of this paper is to propose an integrative framework for vulnerability
analysis in social marketing systems by identifying, investigating and problematising the …

Purpose This paper aims to explore ways through which social marketing could help to
revolutionise marketing education and argues that this change is needed now. The world is …

Purpose Social marketers set out to undertake interventions that benefit society. However, at
times, there can be inadvertent, unintended consequences of these interventions that can be …

With environmental degradation reaching emergency levels, urgent action for preventable
behaviours is needed. There is limited scientific evidence available indicating key success …

Social Marketing shows how marketing techniques can be used to social ends and tackle
the immense challenges humankind faces. Social inequalities have driven popular revolts …

Social marketing is currently involved in pursuing several important theoretical and
methodological goals pertaining to wide-scale behavior change. The lack of complex system …

Purpose This paper aims to examine driving retirement and its impact on the well-being of
older citizens. The concepts of value creation and destruction are used to understand older …

The ability of social marketing to be helpful in supporting attainment of the UN's SDGs is
discussed. There are many barriers in the socio-political strata within and between nations …

Purpose This paper aims to illustrate the application and effectiveness of a marketing
programme co-designed by supply-and demand-side stakeholders to reduce consumer food …

Purpose This paper aims to understand what reflexivity means and explores which types of
reflexivity could be applied within social marketing practice as a critical approach to …