The ocean covers more than 70% of the planet and yet knowledge of what occurs in the
ocean among the public is poorly developed. There is an urgent need to raise levels of …

The objective of this paper is to review the idea of social marketing in light of latest
development. This paper will contribute towards the debate of upstream social marketing …

Purpose After retirement, energetic seniors still can contribute to social development. This
paper aims to explore the structural relationship between energetic seniors' social …

The role of children as consumers has generated great interest in social marketing,
especially in aspects related to food. However, there are fields such as the regulation of …

El papel de los niños como consumidores ha generado un gran interés en el marketing
social, especialmente en los aspectos relacionados con la alimentación; sin embargo, hay …

Stakeholder involvement is an approach to stakeholder management which engages actors
in the social marketing process. Stakeholders can be involved in different ways from being …

As ameaças e a falta de segurança no ciberespaço tornaram-se um problema social
complexo, tendo em vista que os indivíduos, a sociedade e o governo são alvos dos …

The ways of Pakistan's society can be difficult to explain from a Western perspective. There
are certain cultural influences that have implications on the society and it is pertinent to …