Ireland as an island nation is home to over 3700 km of beautiful coastlines. From daily
dippers to day trippers, Irish rivers, lakes and seas offer something for everyone. Our …

This chapter gives an overview of current literature in the area of macro-social marketing. It
first looks at the theoretical developments in the area where direct conceptual development …

The macro-environment in which social marketing is practised is an important factor in how it
is structured and practiced, as well as its effectiveness. This paper analyses Cuban practices …

Many nonprofit organization (NPO) leaders who face financial challenges due to reduced
government funding and increased competition lack community awareness strategies to …

This chapter examines the extent to which various stakeholders were involved and engaged
in social marketing interventions that influenced and encouraged individuals to quit …

This chapter presents the application of systems thinking to analyse stakeholders in a
systems setting to go beyond the usual stakeholder tools and descriptive insights. Using …

This study sought to examine the occurrence of, and the most critical factors that cause,
budget overruns in Ghana's telecommunications industry construction projects by applying …

Policy influencing is the deliberate and systematic process of influencing the policies,
practices and behavior of different targeted stakeholders who have most influence on the …