Purpose This study aims to offer an overview of hospitality and tourism research on artificial
intelligence (AI) and its impact on the industry. More specifically, this study examines …

Artificial Intelligence (AI) is an enabling technology that can be integrated into products to
provide emerging capabilities and craft novel customer experience (CX); many companies …

This research presents a comprehensive analysis of significant factors shaping consumer
technology adoption and experiences in the hospitality and tourism sector. Technology …

This study proposed and tested a theoretical framework that investigated the influences of
perceived risk and information security on hotel customers' intention to use service ts. In …

The application of virtual reality (VR) promises unique visitor experiences in museum
tourism; however, the underlying characteristics of the experiences still need to be well …

Social distancing and low-touch services have been fuelled by the COVID-19 pandemic,
leading to a paradoxical dilemma for service providers to balance high-quality service and …

As guests' norms and behaviours are rapidly evolving in the digital world, explicitly
problematizing commensality, a term designating the social aspects of eating with others, is …

Adult children accompanying their parents on trips is a particular form of family tourism.
During family travel, adult children assume two roles: as tourists, they pursue personal …

Research has focused on exploring the distinction between human employees and AI
robots. However, little is known about customer perceptions of service fairness towards AI …

The current understanding of anthropomorphic AI service robots (AISR) remains mostly
fragmented in literature. Based on related research and CASA framework, this research …