Research on the impact of marketing strategy on consumers' impulsive purchase behavior in livestreaming e-commerce

B Chen, L Wang, H Rasool, J Wang - Frontiers in psychology, 2022 - frontiersin.org
Livestreaming e-commerce has emerged as a highly profitable e-commerce that has
revolutionized the retail industry, especially during the COVID-19 pandemic. However …

The impact of marketing strategy on consumer's impulsive buying behavior on Tiktok live

SA Rahma, E Ridanasti - International Journal of Science …, 2023 - ijstm.inarah.co.id
SEM-EDX ANALYSIS OF AN ANCIENT STONE STATUE Page 1 International Journal of
Science, Technology & Management ISSN: 2722 - 4015 http://ijstm.inarah.co.id 439 The Impact …

Dampak Strategi Pemasaran Terhadap Perilaku Pembelian Impulsif Konsumen Pada Tiktok Live

SA RAHMA - 2023 - dspace.uii.ac.id
Belanja siaran langsung sebagai bentuk baru perdagangan sosial yang semakin populer di
kalangan konsumen Indonesia, terutama sejak pandemi COVID-19. Namun penelitian …

A Study on Food Item Consumers' Purchasing Behavior in Live Streaming Commerce

HG Song - Culinary Science & Hospitality Research, 2021 - dbpia.co.kr
Remarkably, there is no research done where prospective customers could make genuine
purchasing decisions after watching the contents of LSC. Therefore, the purpose of this …