Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …

Corporate social responsibility (CSR) information can now be disseminated via social
networking sites. An organization's image and upcoming portfolios are directly affected by …

We formulated and tested an innovative omnichannel blood supply chain (OBSC) model
based on artificial intelligence (AI) using inputs raised in semi structured interviews …

Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

As a primarily synchronous social media form, social live streaming services offer real-time
interaction between streamers and viewers, and among viewers. Users' value cocreation …

Despite the importance of artificial intelligence (AI) in improving environmental performance,
the mechanisms and boundary conditions through AI use affects environmental performance …

The majority of the environmental and climatic issues emerge due to the massive production
and consumption of products that ultimately compromise human and wild lives and the …

Artificial intelligence is poised to transform international business through the adoption of
new digital technology practices as part of the fourth industrial revolution. The how, when …

This study focuses on sports live streaming platforms (SLSPs) that allow sports viewers to
actively engage with various actors while watching sports live streams. By considering the …