As the role of service robots has become increasingly important in service encounters,
existing literature has widely adopted the technology acceptance model to understand …

Recently, robots have been widely adopted in the hospitality and tourism industry. Efficient
robots can help hoteliers and tourism suppliers with their repetitive or manual labor. Due to …

Purpose This study aims to compares the effects of different human-like appearances (low
vs. medium vs. high) of service robots (SRs) on consumer trust in service robots (CTSR) …

Cost-saving and sanitation considerations and the challenge of labor shortages have
catalyzed the application of service robots in restaurants. Although service robots can …

The emergence of short-video platforms offers individuals an opportunity to build personal
branding. This study selected two personal brandings on Bilibili. com, Li Ziqi and HuaNong …

Many hotels and restaurants deploy service robots to improve the quality and efficiency of
customer service, but this approach inevitably poses some risks and challenges. This study …

The current study examined the brand personality of global chain hotels and how it is related
to individuals' image congruence. It also explored what impact self-congruity has on …

Given environmental contribution of individuals' behavioral change, this study explored how
hikers' pro-environmental behavior can be facilitated. The theoretical model incorporated the …

Purpose Studies have explored the determinants of customer advocacy because of
customer advocacy's vital role in improving the efficiency and effectiveness of marketing …

Purpose The authors aim to explore whether and how variations on pitch levels of
background music in audiovisual commercials affect consumers' judgments of the …