[HTML][HTML] Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
Z Shen - Humanities and Social Sciences Communications, 2024 - nature.com
Increasing customer-brand engagement on social media has been a focus of brand success
for many years. Recently, virtual influencers have gained popularity as a new way for brands …
for many years. Recently, virtual influencers have gained popularity as a new way for brands …
From Content to Commerce: Investigating the Role of Content Marketing in Driving Sales and Brand Engagement
R Hadiyati - Management Studies and Business Journal …, 2024 - journal.ppipbr.com
This research examines the role of marketing content in driving sales and increasing brand
engagement. Through literature analysis and empirical studies, the relationship between …
engagement. Through literature analysis and empirical studies, the relationship between …