Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research …

Purpose This study consolidates insights on the role of virtual reality (VR) and augmented
reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research …

While previous research investigated the effects of online consumer reviews on purchase
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …

This study aims to explore the use of ChatGPT-4 in generating management responses to
customer reviews or complaints posted on Tripadvisor. Customer reviews and management …

This research aimed to understand how airline companies are addressing the crisis
generated by the Covid-19 pandemic and handling issues like cancellations and customer …

This study aims to understand airline passengers' satisfaction trends by analyzing the most
influential factors on satisfaction before and during the COVID-19 pandemic. The sample …

This study aims to implement a classification method using the Nave Bayes Classifier (NBC)
algorithm on Lake Toba visitor review text data. The Cross Industry Standard Process for …

Understanding the relationship between attribute performance (AP) and customer
satisfaction (CS) is crucial for the hospitality industry. However, accurately modeling this …

Purpose This study aims to identify the impact of restaurant pandemic mitigation measures
on perceived service quality. Design/methodology/approach A total of 15,251 reviews were …

Purpose The hospitality industry values segmentation and loyalty programs (LPs), but there
is limited research on new methods for segmenting loyalty program members, so managers …