Consumers' concerns about environmental degradation and its impact on themselves,
others, and living organisms are well-documented. However, research has yet to examine …

Despite concerns over its sustainability, space tourism is an emerging luxury consumer
service which is promoted to participants as providing a new connection to Earth and …

This study explores the factors affecting proper garbage disposal in San Jose, Occidental
Mindoro, Philippines, where approximately 49 tons of solid garbage are produced each day …

Purpose The present study aims to examine the impact of social media marketing activities
(SMMAs) on the adoption of food waste reduction behavior among Generation Z consumers …

Plant-based meats (PBMs) are being projected as novel and sustainable alternative protein
sources amid rising ecological and health issues associated with traditional meat production …

Purpose As perceived corporate social responsibility (CSR) has become one of the long-
term sustainable development strategies for many companies, this paper investigates the …

Purpose This study aims to extend the Theory of Planned Behavior (TPB) with the Norm
Activation Theory (NAT) and apply these two theories to explain Gen Z's intention to reduce …

Purpose This study aims to identify the key factors that influence household pro-
environmental behaviors (HPEBs) and explore the differences caused by the same …

The global escalation of COVID-19 in 2020 has altered the consumption patterns of
consumers. The research on impulsive buying during a pandemic is understudied and …

Given the urgent climate change and food security challenges, upcycled food products are
crucial for sustainable food production and waste management. This study investigates …