Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Background Many people deny science and reject health recommendations despite widely
distributed facts and statistics. Didactic science and health communication is often dry, and …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Digital platforms have made Generation Z able to listen to the story from both sides, ie, the
brand's promotional messages, and the consumers' experiences. To capture an audience's …

The study examined the effects of message format (narrative vs. nonnarrative) and
correction mechanism (social vs. algorithmic correction) in correcting e-cigarette related …

Construal level theory is a recent psychological theory that examines the relationship
between psychological distance and mental construal. However, the theory's implications for …

Research has long identified narrative persuasion as an effective health communication
strategy. This study explores temporal distance perception, which is the perceived distance …

This study examines the role of narrative persuasion in promoting acceptance of mental
illnesses. Specifically, we investigate the relative persuasiveness of narrative versus non …

This study examined the role of pictorial warning labels (PWLs) featuring narrative content in
communicating alcohol-related cancer risks. In an online experiment, 169 adult alcohol …

Given that many health problems in the United States are closely related to high sugar
consumption, this research examined the effectiveness of ad forms (narrative vs. non …