What type of probability theory best describes the way humans make judgments under
uncertainty and decisions under conflict? Although rational models of cognition have …

Conceptual combination performs a fundamental role in creating the broad range of
compound phrases utilised in everyday language. While the systematicity and productivity of …

Many brand collaboration platforms—such as sponsorship, celebrity endorsement,
influencer marketing, product placement, cobranding, and human branding—build strong …

The contents and structure of semantic memory have been the focus of much recent
research, with major advances in the development of distributional models, which use word …

This study looks at how destination image elements are connected in people's minds and
how tourists retrieve these elements from memory. Based on the spreading activation theory …

Developmental reversals are puzzling situations in which cognitive development seems to
be devolving rather than evolving because reasoning and memory become more illogical …

Attempting to guess an answer to a memory question has repeatedly been shown to benefit
memory for the answer compared to merely reading what the answer is, even when the …

This paper proposes that cognitive humor can be modeled using the mathematical
framework of quantum theory. We begin with brief overviews of both research on humor, and …

The search for laws—invariances across conditions and subjects—is essential to the project
of understanding memory. Despite the complexity of memory and its diverse manifestations …

The hypothesis that reduced accessibility to relevant information can negatively affect
problem solving in a remote associate test (RAT) was tested by using, immediately before …