We consider a supply chain consisting of a supplier and a manufacturer where the
manufacturer sells its products directly or through a live streaming platform (LSP). Operating …

In the era of digital commerce, live streaming has tremendously changed the way retailers
and marketers communicate with online customers. Consumers are increasingly keen on …

In this article, we explore microfoundations for digital business model innovation. This is
pertinent because little is known regarding how decision-makers manage the digitalization …

This study investigates an influencer's cooperation strategies between two heterogeneous
manufacturers whose products are claimed to have basic and additional features (premium …

In recent years, developments in the fields of computer vision and artificial intelligence have
created new opportunities for studying sports performance. With advancements in computer …

Purpose The Sports Live Streaming Platforms (SLSPs) have taken centre stage in
broadcasting sporting events. This study adopts the value creation sphere (VCS) model and …

Investigating value co-creation in LSEC from a microfoundations perspective of actor
engagement is important because (1) The value of LSEC is phenomenologically defined by …

A pesquisa, concentrou-se na crescente importância do live streaming como uma
ferramenta eficaz de marketing e publicidade. Com Casimiro Miguel como estudo de caso …