The logo is the most crucial element in corporate visual identity design, and there is a
growing of research and review literature on this subject. However, comprehensive literature …

Empirical studies investigating the impact of colour hue, saturation, and value on consumers'
purchase intention and emotional state of mind, are widely addressed in scientific …

Well‐designed brand logos can be critical in effective marketing strategies. By adopting a
consumer neuroscience approach and the interaction of person‐affect‐cognition‐execution …

Purpose Branded merchandise and licensed apparel comprise a substantial portion of
revenue for many organizations and public figures that choose to employ such an endeavor …

Athletes from around the world have recognized the benefits associated with establishing
and growing their own personal brand. This realization has led many athletes to invest in …

This study aims to examine the direct effect of corporate rebranding decision (CRD) on
customer satisfaction directly and through awareness of rebranding and perceived value …

This study explores the use of pseudo-nostalgic designs in sport marketing, examining
consumer response to the National Hockey League's 2020–2021 Reverse Retro uniform …

This study is devoted to exploring how athletes' sports attitude affects their mental health,
and explores this complex relationship through descriptive statistics, longitudinal analysis …

For the past decade, minimalism re-emerged as the dominant art movement, influencing
multiple aspects of daily life, and there had been an observable trend among brands to …

Introduction: Rebranding became a marketing strategy for many organizations now.
Cosmetics organizations are adopting rebranding strategy in order to increase the reach for …