This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Objective: Numerous studies examined HPV vaccination promotional strategies. However,
an overview of theory use, a synthesis of strategies' effectiveness and an examination of the …

This study proposes a theory-driven model to concurrently examine the cognitive and
emotional factors that motivate vaccine supporters to combat erroneous online anti …

This systematic review of 54 cross-disciplinary peer-reviewed causal empirical studies helps
public health officials, researchers, and healthcare professionals better comprehend the …

To understand how different types of cues in vaccine education messages affect attitude
toward campaign messages and vaccination intention, this study examined the impact of the …

One of the greatest challenges in health communication is to persuade people to enact
behavior whose consequences lie in the distant future. Could the persuasiveness of a health …

To enhance message impact, threat appeals often include disgusting imagery. Theorizing
multi-emotion messages may benefit from juxtaposition of the argumentation and emotion …

This study examined the unique affordance of time travel in virtual reality (VR) to enhance
the perceived efficacy of influenza vaccination. Effective vaccine communication hinges on …

Motivation-based message appeals and incidental emotions have the potential to
encourage COVID-19 vaccination, especially when the motivation components of the two …