While researchers go to great lengths to justify and prove theoretical links between
constructs, the relationship between measurement items and constructs is often ignored. By …

Escribimos este libro para los estudiantes de escuelas de negocios que requieren un
análisis detallado sobre la forma en que las empresas contemporáneas utilizan las …

Many document classification applications require human understanding of the reasons for
data-driven classification decisions by managers, client-facing employees, and the technical …

Predictive modeling approaches in business process management provide a way to
streamline operational business processes. For instance, they can warn decision makers …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Research problem: Phishing is an email-based scam where a perpetrator camouflages
emails to appear as a legitimate request for personal and sensitive information. Research …

Purpose While most e-commerce studies focus on the understanding of online customer
behaviour, mainly adoption and purchase behaviours. The purpose of this paper is to …

In the decision support systems literature, most studies have concentrated on the direct
effects of DSS use and design on decision outcomes and user performance in the …

The marketing decision models field has produced many striking developments that have
had a dramatic impact on practice. However, the field has produced orders of magnitude …

Purpose–This research aims to provide a synthesis of the normative prescriptions from the
scientific literature as it relates to customer loyalty tracking and an evaluation of how close …