Data‐driven services marketing in a connected world
Purpose–The purpose of this paper is to provide insights into the benefits of data‐driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
The efficacy of business simulation games in creating Decision Support Systems: An experimental investigation
T Ben-Zvi - Decision Support Systems, 2010 - Elsevier
This study discusses business simulation games as teaching tools in Information Systems
(IS). The discipline's traditional teaching methods, while appropriate for the dissemination of …
(IS). The discipline's traditional teaching methods, while appropriate for the dissemination of …
Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality
Business decision-making increasingly requires that the information technology (IT) and
marketing functions work together. Despite their distinct objectives, marketing managers …
marketing functions work together. Despite their distinct objectives, marketing managers …
Targeting customers for profit: An ensemble learning framework to support marketing decision-making
Marketing messages are most effective if they reach the right customers. Deciding which
customers to contact is an important task in campaign planning. The paper focuses on …
customers to contact is an important task in campaign planning. The paper focuses on …
An empirical examination of the influence of biased personalized product recommendations on consumers' decision making outcomes
B Xiao, I Benbasat - Decision Support Systems, 2018 - Elsevier
To assist consumers in product search and selection while shopping online, many e-
commerce retailers have implemented web-based product recommendation agents (PRAs) …
commerce retailers have implemented web-based product recommendation agents (PRAs) …
[HTML][HTML] A framework and benchmarking study for counterfactual generating methods on tabular data
RMB de Oliveira, D Martens - Applied Sciences, 2021 - mdpi.com
Counterfactual explanations are viewed as an effective way to explain machine learning
predictions. This interest is reflected by a relatively young literature with already dozens of …
predictions. This interest is reflected by a relatively young literature with already dozens of …
Effective implementation of predictive sales analytics
Sales managers are unlikely to reap the benefits of implementing predictive analytics
applications when salespeople show aversion to or lack understanding of these …
applications when salespeople show aversion to or lack understanding of these …
[图书][B] Sport facility operations management: A global perspective
Anybody working in sport management will be involved in the operation of a sports facility at
some point in their career. It is a core professional competency at the heart of successful …
some point in their career. It is a core professional competency at the heart of successful …
How incorporating feedback mechanisms in a DSS affects DSS evaluations
U Kayande, A De Bruyn, GL Lilien… - Information Systems …, 2009 - pubsonline.informs.org
Model-based decision support systems (DSS) improve performance in many contexts that
are data-rich, uncertain, and require repetitive decisions. But such DSS are often not …
are data-rich, uncertain, and require repetitive decisions. But such DSS are often not …
Marketing decision making and decision support: Challenges and perspectives for successful marketing management support systems
GH Van Bruggen, B Wierenga - Foundations and Trends® in …, 2010 - nowpublishers.com
Marketing management support systems (MMSS) are computer-enabled devices that help
marketers to make better decisions. Marketing processes can be quite complex, involving …
marketers to make better decisions. Marketing processes can be quite complex, involving …