Predictive analytics (PA) is concerned with methods to build and assess data-driven
forecasting models. It is routinely used to aid decision making in various applications. We …

This is the first book to take a truly global look at facilities operations management in the
sport industry. Sports facilities management is in the national news with reports from the …

Bien que l'intérêt de faire participer les parties prenantes à la prise de décision soit
aujourd'hui accepté au sein des administrations publiques, nombre de décideurs politiques …

This chapter discusses recent advances in the field of marketing management support
systems (MMSS). We start with a short history of marketing management support systems …

Objective: Identify a new model of predicting customer behavior based on new variables that
can be used by marketing management and adapted to their business planning …

Today, practitioners often have to face a number of challenges during the standardization of
business processes, and some processes can be standardized easier (with less effort) than …

Other chapters in this book have demonstrated the wide range of marketing problems and
the various analytic approaches implemented in decision models to address those …

A conceptual model is introduced whereby the focus is placed on environmental scanning,
diagnostics and decision‐making on the basis of managerial judgement through the …

Con la finalidad de cumplir con el objetivo planteado y de dar repuesta a los puntos
señalados, el trabajo de investigación se organiza en cuatro capítulos, descritos a …

In the current fluid environment, the challenge for society and organizational decision
makers is how to accumulate and share knowledge that stems from various sources, and …