Based upon an extended Technology Acceptance Model (TAM), this study aims to
investigate the factors influencing the behavioral intention to adopt Fintech from the …

In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

The objective of this study is to examine and analyze the influence of consumer purchasing
decisions in digital era by considering the influence of social media marketing, e-service …

From the outset of the war in Ukraine, extensive crises in many sectors of the world economy
have occurred, with firms offering services and products both online and through physical …

The financial crisis of 2008 has caused a series of drawbacks to economies around the
world. Greek economy has been hit twice at 2009, since its credibility worsened, provoking …

In recent years, the energy market has seen an increase in small and medium enterprises
(SMEs) participating in the sector and providing relevant services to customers. The energy …

Financial technology (Fintech) has transfigured business excellence making the globe
smaller. In contrast, as women's representation in Fintech has been on a low trajectory, the …

In competitive markets, such as the logistics sector, the optimization of digital marketing
strategies is the key to ensure high levels of customer satisfaction that will ultimately lead to …

This study seeks to find an alternative strategy to cope with the impact of COVID-19. Though
various measures have been adopted to respond to the threat of the pandemic, the problem …