Emerging research trends in marketing: A review of Australasian marketing journal
This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015
to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining …
to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining …
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers
Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned
by societal recognition of inequality and demands for less discrimination. Further, DEI …
by societal recognition of inequality and demands for less discrimination. Further, DEI …
From anxious spaces to harmonious relations? Interracial marketplace interactions through the lens of consumer psychology
Interracial interactions abound in the marketplace and are at the core of many consumer
experiences across commercial, health, and social settings. The creation of harmonious …
experiences across commercial, health, and social settings. The creation of harmonious …
Between cultural appreciation and cultural appropriation: Self-authorizing the consumption of cultural difference
Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a
tension between the ethnic consumer subject, who views the consumption of cultural …
tension between the ethnic consumer subject, who views the consumption of cultural …
Hidden barriers to marketplace disability accessibility: An empirical analysis of the role of perceived trade-offs
L Grewal, H Van Der Sluis - Journal of Consumer Research, 2024 - academic.oup.com
Disability is a basic human condition that affects a significant proportion of the world's
population, yet many disability-and accessibility-relevant issues remain pressing and …
population, yet many disability-and accessibility-relevant issues remain pressing and …
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
Customer diversity, equity, and inclusion (DEI) is an increasingly important societal issue
that is intimately linked to the marketing function and yet under-explored in the marketing …
that is intimately linked to the marketing function and yet under-explored in the marketing …
Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers
Although calls for inclusiveness in services are becoming more vigorous, empirical research
on how to design and implement service inclusion for stigmatized consumers remains scant …
on how to design and implement service inclusion for stigmatized consumers remains scant …
Revealing and Mitigating Racial Bias and Discrimination in Financial Services
Three field studies and a laboratory experiment reveal racial discrimination in financial loan
services. The results show that (1) service employees provide Black (vs. White) customers …
services. The results show that (1) service employees provide Black (vs. White) customers …
Diversity representation in virtual environments: How brand motives mediate consumer perceptions
Recent years have seen increased calls for marketers to embrace diversity and emphasise
inclusivity, allowing brands to communicate with audiences more authentically. Such calls …
inclusivity, allowing brands to communicate with audiences more authentically. Such calls …
Asking questions of AI advertising: A maieutic approach
J Coffin - Journal of Advertising, 2022 - Taylor & Francis
Artificial intelligence (AI) is transforming advertising theory and practice. However, while
applications of AI abound, it appears that not enough questions are being asked about the …
applications of AI abound, it appears that not enough questions are being asked about the …