Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives
Purpose Understanding how to retain users of augmented reality (AR) shopping apps and to
motivate them to purchase is vital to the success of AR apps. This study assessed the chain …
motivate them to purchase is vital to the success of AR apps. This study assessed the chain …
Why users continue E-commerce chatbots? Insights from PLS-fsQCA-NCA approach
B Foroughi, TQ Huy, M Iranmanesh… - The Service …, 2024 - Taylor & Francis
The study investigates the drivers of intention to continue using chatbots. Data were
collected from 476 users and analyzed using the partial least squares (PLS), fuzzy-set …
collected from 476 users and analyzed using the partial least squares (PLS), fuzzy-set …
Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators
The study investigates the determinants of trust in sellers and products and purchase
intention in the social commerce (s-commerce) context by considering the moderating …
intention in the social commerce (s-commerce) context by considering the moderating …
Omnichannel Supply Chain in India: A Study Using SAP-LAP Approach
SK Pujari, CS Sooryendhu - Smart Technologies and Innovations in …, 2024 - igi-global.com
Organizations are increasingly adding new service delivery channels to make their products
and services readily available in such an environment. Omnichannel retailing will help …
and services readily available in such an environment. Omnichannel retailing will help …