Purpose Globalisation, trade barriers, unprecedented health crises and geo-political crises
have forced organisations to revisit their performance measurement systems (PMS) to better …

Purpose It is crucial for the Indian micro, small and medium enterprises (MSMEs) to
implement a few of the most important Industry 4.0 (I4. 0) technologies and reap maximum …

Resource-based theory (RBT) is one of the theoretical lenses that have been used
extensively to understand a firm's competitive advantage by utilizing strategic resources and …

Fostering sustainable consumption is crucial and understanding the discussion about
sustainable consumption on social media serves this important goal. However, the literature …

This research investigates the interplay between eco-friendly product innovation,
sustainable marketing strategy, customer satisfaction, and financial performance in the …

Global warming and environmental changes are compelling private sector businesses to
transition towards more environmentally friendly processes. The drive for this shift comes …

Consumers are currently inclined to acknowledge online information but purchase food and
grocery products offline. Also, the buyer's decision is coherent with the factors like income …

Brändäys on tärkeä osa-alue yrityksen markkinointi-ja viestintätoiminnassa. Markkinoinnin
ja viestinnän merkitystä ei edelleenkään täysin ymmärretä, eikä siihen panosteta tarpeeksi …

Environmental sustainability impacts on industrial districts and their lifecycle evolutionary
processes. Nevertheless, research in this direction is scant, suggesting on the one hand, the …

Desa wisata Dukuh yang lebih dikenal dengan Kawasan Pengging memiliki potensi wisata
budaya, alam dan religi yang menjadi daya tarik pengunjung baik lokal, regional, nasional …