People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

In recent years, the concept of digital transformation (DT) reached a solid and leading
position in the discussion of the key elements which influence the development and survival …

Due to the benefits brought by progress in digital technology, the digital economy is
profoundly changing the production and lifestyles of human beings, thus promoting the dual …

Research and applied evidence suggest that online opinion leaders are important
promoters of products and services. However, managers and firms need to choose which …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …

Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

Scholars and practitioners both acknowledge that agility is crucial in leading a digital
transformation effort. However, empirical and theoretical research on agile capabilities in an …

The purpose of this research is to investigate the status and the evolution of the scientific
studies on the applications of social media in the business. The present research is an …

Purpose This study aims to investigate the relationships between customer perceptions of
luxury companies' brand pages (ie brand page value and self-expressive brands) and …