Tourists' purchase intention does not always lead to purchase behavior since there are
significant differences in their influencing factors and mechanisms of formation. However …

Understanding what motivates customers to click through a hotel on the search results page
for more details under the influence of COVID-19 is important since it is a prerequisite step …

Time scarcity promotions (eg,“40% off for a limited time”) are mainstays of online retail
marketing. Although positive effects of time scarcity promotions on consumer interest have …

In practice, many manufacturers not only utilize traditional e-commerce sales channels, but
also open live streaming sales channels to sell products. For the live streaming sales …

Field verification of tourism live-streaming products is related to the ultimate conversion of
tourism benefits. Therefore, improving the product verification rate is critical for tourism …

The study investigates the factors influencing tourists' online booking intentions. This study
employed structural equation modeling to evaluate the online booking intentions of tourists …

Online vendors often deploy limited-time and limited-quantity cues on their e-commerce
sites to influence consumers purchase decisions. Although these scarcity cues can reflect …

Harvest agricultural products are perishable. If they cannot be sold, there will be serious
grain loss and food waste. It is an important issue related to human sustainable …

Limited-time promotions and limited-quantity promotions are two kinds of promotion modes
commonly used by marketers. Previous studies on limited-time promotions and limited …

Purpose This study investigates the relationships between perceived scarcity, fear of
missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both …