This study reports the results of an examination of the effects of celebrity involvement on
tourist loyalty, with destination image and place attachment as mediators. Survey data from …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

Purpose The purpose of this paper is twofold: to investigate if the three service quality
dimensions (service environment, interaction and outcome quality), proposed by Brady and …

This paper tests a moderated mediation model based on hypothesized relationships in
heritage marketing between event involvement, place attachment, experience authenticity …

Purpose The objective of this study was to examine the relationships among festival
personality, satisfaction and loyalty. Also, the study further analyzed the moderation effect of …

Between 2011 and 2016, South Africa witnessed a threefold increase in the number of
official trail running events. Given South Africa's historical love affair with ultra-long-distance …

Purpose Given the increased competition among running events, it is important for event
organizers to comprehend how they can retain a base of loyal customers. The purpose of …

The benefits that a positive running experience provides to individuals have been broadly
studied by the scientific community, with the finding that running sport events are a …

This study explores the personal event portfolios of amateur athletes, differentiating between
those who pursue a specialized career within one sport and those who diversify within …

A health-conscious mindset has grown rapidly among South African middle-class
consumers. This can be seen by their embrace of sports watches, reward-based …