Brand personality represents a key variable for the development of several positive
consumer outcomes, including attitudinal and behavioral loyalty. While brand personality …

The study aims to explain how marketing variables (quality, value, satisfaction) combined
with corporate image can explain the loyalty and word-of-mouth of those attending a …

This chapter discusses emerging issues in event management with a focus on small-scale
events. The author reflects on managerial approaches to stakeholder involvement and …

This paper analyses how a public institutional sponsor can benefit from sponsoring an
international sporting event-a marathon-among its territorial policy targets. The …

This paper analyzes the relationships between self-congruity, functional congruity,
satisfaction, sport event involvement and behavioral intentions of triathlon sport travellers …

This study examines spending changes between the first and second year of participation in
a mass participation sport event. Previous research has been inconclusive about anticipated …

This is the first book to critically examine the relationship between running events in local,
national, and international welfare policy, their marketing and management, and the …

运用结构方程模型分析女性业余跑者马拉松参与行为意向的影响机制. 结果显示: ①
女性业余跑者马拉松参与行为意向测量模型中各因子对测量模型均具有较强的解释能力; ② …

This article aims to present information and discussion about private sport sector in Greece.
Since Greece is one of the countries that do not collect specific data about the economic …

The main purpose of this research is to develop a scale for measuring festival personality
and examine the effects of the developed scale on attendees' self-congruity and festival …