This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Blockchain technology has been gaining relevance in every walk of life. Keeping this
relevance in the banking sector, the current study aims to synthesize the body of knowledge …

The Metaverse is not a radical departure. It is an incremental evolution. Previous virtual
worlds, like Second Life, have laid the groundwork for the development of the Metaverse by …

This study investigates the factors influencing the usage of Business Intelligence and
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …

The Metaverse holds immense potential for individuals, organizations, and society,
providing immersive and innovative experiences. However, its adoption is a complex …

The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …

Water quality and its management are the most precise concerns confronting humanity
globally. This article evaluates the various sensors used for water quality monitoring and …

The present research examines the enterprise metaverse adoption intention behaviour
using the Diffusion of Innovation theory (DOI) theory. The findings of this research reveal that …

Brands are transforming with the acceptance, adoption, and use of artificial intelligence (AI)
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …

The emergence of the metaverse has opened an unbelievable online virtual world offering
real-life immersive experiences to consumers. This study examines customers' fashion …