Women worldwide are making their presence felt as sport fans in rapidly increasing
numbers. This book makes a distinctive and innovative contribution to the study of sport …

Using data from the National Sports and Society Survey (N= 3,988), this study analyzes
associations between gender, sexual, and sports fan identities. The authors find that only …

Contemporary Sport Management, Fifth, provides students with an overview of sport
management by presenting extensive discussions of the foundational aspects of the …

In this article, the authors drew from the epistemological and methodological considerations
of neighboring social science fields (ie, counseling psychology, education, sociology, and …

The purpose of this study was to examine the extent to which environmentally themed
activities within an intercollegiate sport context impact fan engagement. A total of 557 fans …

This study examines academic isolation—an involuntary perceived separation from the
academic field to which one aspires to belong, associated with a perceived lack of agency in …

In September 2020, US Soccer Federation posted a promotional tweet for girls' fan clothing
which included feminized aesthetics. Within 48 hr, the tweet was deleted. Previous work has …

Highlights• We conceptualized clothing as artifacts.• We theorized women consumers'
decision making using third-wave feminism.• Women sport consumers use team apparel to …

In this study, using data from the National Sports and Society Survey (N= 2853), we examine
US women's reports of their sport consumption and self-identified sport fandom. Multiple …

Although the concept of market demand has been extensively examined in the literature,
most scholarly efforts have been devoted to understanding men's spectator sports. There is …