This article is based on the 2022 Earle F. Zeigler Lecture Award that I presented in Atlanta,
Georgia. For this paper, I reflect upon my career as a qualitative sport management …

This article looks at the characteristics of contemporary sports audiences from the
perspective of gender, focusing on the phenomenon of female ultras or 'professional'football …

Sport event volunteers have predominantly been examined in able-bodied events using
quantitative methods. Studies examining the volunteer experience have focused on its …

Parents are central stakeholders within the youth sport context, yet their own health and well-
being can be compromised due to the extensive commitment required to support their child's …

This book assesses the transformation of football fan culture from a gender perspective.
Referring to the notions of homosociality, hegemonic masculinity and performative …

This article explores the structure and culture of the Football Association (FA) in relation to
the development of England's first semiprofessional female soccer league—Women's Super …

Whether one looks at revenue, investment or coverage, men's sports do better than
women's. Many assume that absolute differences in quality of athletic performance are the …

With few exceptions, researchers have seldom explored the experiences of any female sport
fan who may be identified as a member of a racial minority. Given related calls for further …

Sport team licensed merchandise plays an important role in sport fan experiences. Existing
work has explored how consumers perceive these items, motivation and consumption …

While sport fans are demographically diverse, in current literature, sport fans appear to be a
homogenous group consisting primarily of white, adult men. Thus, the current understanding …