Sport and sport consumption represent highly gendered spheres. Accordingly, sport
spectatorship and fandom have been predominantly male. Recently, however, a trend …

This study examines how leadership in non-Western sporting contexts has been
represented in the mainstream (Western) sport management literature. A postcolonialism …

The proliferation and growth of women's professional sport over time has seen a range of
consumer outcomes and attention. Recently, there has been increased acknowledgement …

The main goal of our article is to encourage personal reflection within the field of sport
management as a tool to strengthen methodological approaches in our research. We …

This paper studies the gender gap in sport event attendance–characterized by higher male
and lower female participation–using a macro-sociological and cross-national comparative …

Research question: Scholars have paid little attention to consumer response to the
termination of a sponsorship. The purpose of this study was to examine the reaction of fans …

Using first-person inquiry, we explore the use of reflexive practice as a means of self-study in
community sport management research. In the context of a participatory action research …

While a majority of team identification studies have focused on the influence of
psychological connection on organizational objectives, it is important to also examine the …

The present study critically explores the use of practitioner-researcher ethnography in
professional football, and illustrates some of the challenges that the first author experienced …

When engaging with ethnographic research to understand symbols associated with a club
and its fan base, researchers need to reflect on the role of the ethnographer and the extent …